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The anticipation is worse than the event


the anticipation is worse than the actual event

Have you ever put off something out of shear dread? You find the anticipation of it is paralyzing. Then when you finally go to to do, you think, "Hmm, that wasn't that bad." And the relief that comes after the task is done.


We find this so often with our clients when it comes to organization. They dread taking a project on for so long it is almost tortuous. But once they take care of it, they find a new freedom.


So next time when you find yourself dreading a project, do it as soon as possible, because why spend more time than necessary anticipating it?