• Imagine It Done

The value of simplicity

Simplicity is the ultimate sophistication graphic

It's easy to get in the trap of making things complicated. We want to cover all our bases, cram it all in and be everything to everyone. But there is an elegance to simplicity. Simplicity keeps us focused on what is important. It prevents distraction and overwhelm. This is true in design, life and in organization. When we keep it simple, the unintended consequence is often sophistication.